Friday, August 31, 2012

Traditional Broadcast Technology Challenged by Internet and Multi Screen Viewing

Tier 1 commissioned research through Level 3 Communications sought to find out the current trends manifesting in broadcast sport viewing with the results suggesting that traditional and typical broadcast technology has been overtly challenged as the provider of programming content.

Through the research, the company suggested that a wonderful storm is already in place due to the core competition between device makers and content providers as they meet broadband communications that are available and faster, fueled by sport viewers’ insatiable appetite.

The result, as the firm suggests, is expected to highly charge the innovation aimed at changing how people view their favorite stars and games, as well as opportunities to watch sport through multiple screens offering better and distinct ways of understanding, even taking pleasure in various contests while viewing.

The interviews were done this year between the month of May and June via online surveys and email invitations including polled females and males who view sport online or TV by Redshift Research.

Among the significant findings, experts agreed that social and immersive experiences are expected to draw viewers to the action while improving their comprehension. However, the result of the study depicted disconnect between the current available broadband infrastructure and internet consumption.

Also, the study suggests that London Olympics 2012 might be the needed catalyst required for some changes on the way people view and consume sport, with 58% of respondents having suggested that they will be viewing the Olympics online in comparison to around 49 percent viewing sport on the internet by that time.

About 46 percent of those interviewed within the age bracket of 18 and 24 years admitted that Tablets and Smartphones have changed the way they watch sport.

The study also suggested that internet broadcasting is currently at par with traditional TV, with 58 percent, more than a half, set to view the London Olympics online, equal to the number that was set to watch the games on satellite and terrestrial TV.

While the games have already started and are on the home stretch, the fact that 95 percent of those within the age bracket of 18 and 24 said they will be viewing the Olympics via the internet just shows where the future of sport viewing lays.

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