A lot of ordinary consumers own a number of ultra-modern electronic gadgets such as tablets, smart phones and smart TVs. Such innovations are coming in handy for brands, giving them a better way of defining the relationship they have with most of their consumers.
IPTV has indicated that 300 million and above TVs already connected to the internet would have been sold come 2015. Such a move is expected to reshape the way brands use TV for promotions and advertising. The platform will also end up very lucrative since branded apps for entertainment purposes as well as other projects will be available for downloading through TVs.
Currently, brands are sponsoring a number of online content platforms and television shows. Thus, in the not so far future, brands are expected to turn hugely to content accessible on the internet via wireless and internet TV devices, all in increasing their much needed exposure.Obviously, consumers are always watching their TV in different ways. New episodes are mostly discussed via social media online platforms such as Twitter and Facebook. Integrating TV to the internet will be harnessing this interactive consumer behavior. Brands would love to have their foot in such discussions not only for exposure but promotions as well.The new formats for entertainment will give brands a chance to create original content and host the same within their smart TV app while driving audiences to watch it through teaser trailers and search recommendations including ad slots. This will provide e-commerce integration and allow consumers to interact through a second app or screen, for instance Shazam or Zeebox.
Tuesday, August 21, 2012
Internet TV Is the Prospect of Branded Entertainment
5 Interesting Facts about Marilyn Monroe You Probably Had No Idea
The 50th anniversary was just the other day of the most sensational
female star of the 50s and perhaps today, Marilyn Monroe. There are things
people hardly know about her. Here are five.
1. At the time Monroe died, she had been reading Leo
Rostens’ Captain Newman MD, based on Ralph Greenson, her psychiatrist and To
Kill a Mockingbird by Harper Lee.
2. An actress by the
name of Veronica Hamel in 1972 bought Marilyn Monroe’s house. Hamel claimed
that while renovation was underway, wire-taps well spread across the house were
visible.
3. Marilyn had no problem going naked. While in the company
of studio employees who were female, such as make-up artists, hairdressers and
wardrobe mistresses, she was always naked. Interviews she gave while nude, at
times going out without wearing anything below the present from Joe DiMaggio, a
black mink.
4. Clark Gable, as she once confessed, was an actor she was
fixated to and even co-starred with in the hit film “The Misfits”. She always
dreamed as a little girl that Gable was her father and after the superb actor
died, Marilyn said she wept for 48 hours.
5. Marilyn’s funeral was more of a riot than a ceremony.
After the service, fans in their hundreds made their way into the cemetery and
disappeared with all floral tributes sent to her.
Wednesday, July 25, 2012
Link Building in the Digital Age
Links are very important in any
sort of SEO campaign in the digital age. Getting
links usually consumes most of the budget and time in effective SEO strategies.
While onsite optimization is done fairly fast, link building is costly, takes
time and involves a lot of hard work.
Link building involves a lot of
common sense. This is because the most worthwhile and powerful links come from
established and relevant sites, which are hard to find. As you search for these
sites remember ‘no-follow’ and ‘follow’ links. Google came up with ‘no-follow’
links to allow linking without going through PR (page rank).
Theoretically, no
follow links seem to offer any value but it does not mean they should be
avoided. Natural building of links is what Google looks out for, a process
incorporating no-follow links and thus both follow and no-follow links must be
mixed. Focus on getting follow links as much as possible, but do not exclude
no-follow links.
As you build links, remember
search engines respect naturally built links. It is not easy to define the
natural nature of the process but avoid seeking links from irrelevant sites,
which also link to other non-related sites. Obviously, you will be punished for
buying links.
The recent Panda and Penguin
updates by Google have changed the terrain of link building in the digital age
and you must be careful to avoid the Google punishment as well as being
blacklisted by other search engines. The truth is that only Google engineers
understand the quantification and measurement of the most valued links. Avoid
quick fixes and use some logic.
Wednesday, May 2, 2012
A Funeral Parlor Sets Your Mind at Ease
A funeral parlor offers different services surrounding burial or
memorial services. The parlor helps the bereaved family in planning a ceremony
that honors their departed loved one. Comprehensive funeral home comes handy in
unexpected times, aiding in the arrangement of everything, right from funeral
reception to the announcement cards.
In case you have plans for
a funeral ceremony requiring a reception and burial service, the first stop
should be a funeral parlor. Many
work with reception halls, florists and local caterers if they are not
providing these services independently. They are able to recommend some
reputable vendors and best places to buy things specific to the memorial.
A good funeral home or
parlor manager sets the mind of the bereaved family at ease, since all the
arrangements are handled comfortably by professionals who have done it before.
Monday, April 30, 2012
Realistic Goals and Strategies of an SEO Company

Probably
you are a beginner in internet marketing and you have no idea where to start.
While most SEO companies are not primarily involved in web design, the
specialists definitely provides web design plans not only for beginners in
search engine marketing but also the seasoned one who wants to see changes in
revenue and exposure in just a short period of time. It is also a great way of
cutting on cost since website packages come complete with everything you need
to succeed, because the sites are designed with the driving force being
pragmatic SEO. If your business needs a credible and strong online presence but
the budget is a limiting factor, this is a great way to accomplish your online
marketing goals.
After
the SEO company has created your site, a lot of things will happen next, all to
the good of the website and your success. Right after the design of the search
engine friendly site, other services follow closely, such as paid submission to
Google and other well known major search engines, as well as submissions to
various engines specific to your industry. Other duties that the company full
of experts in SEO should have include submitting to the local regional engines,
some you might not have heard about, while doing a regular monitoring and reporting
of the website. As this takes place, you definitely want your competitors
monitored and analyzed on the composition of content and the experts should be
more than ready for the task. Other services that the SEO offers to the success
of your online investment include pay per click and related campaigns as well
as services related to link popularity.
For
once, link building is very vital in search engines algorithms and is the solid
foundation needed for successful SEO efforts. Choose a leading SEO company
offering organic link building unique services complying with the guidelines
laid out by search engines. The expert company knows clearly what link building
does for your website and why valuable links should be created. This in turn
gives your site popularity, stature, page rank and ranking by search engines.
Robust campaigns in link building will get you the ROI (return on investment)
you are yearning.
It
is obvious you might not have heard anything about Google services. Many SEO
companies do not indicate the effect of these services and thus fail in
accomplishing the goal of their clients effectively. While each one of us knows
who Google is, advertising online means one must utilize the influence of
Google and seek to have a great relationship with the giant search engine. The SEO
team you use should have experts in the array of Google products and services.
Making
the most out of SEO means the experts you are seeking knows what has to be done
to leverage on this determinant aspect of online success, right from getting
you a dynamic website, regular reporting and monitoring, submissions to search
engines, creation of site map, website link renaming, website page renaming,
optimization of html code, content optimization, website optimization and key
phrase identification among others.
While
the SEO company you are thinking of using for your online marketing could be
made up of experts who know what they are doing, there are other parameters
that should tell if the firm is the right one. This includes a strong customer
service dedicated to your success and focuses on results, meaning that the
company delivers. The SEO Company should have realistic expectations forged
from understanding of your goals, business and expectations, and then coming up
with a successful unique strategy, just for you.
Social
media is also another parameter in SEO that makes a lot of sense in this modern
day and age where iPhones, iPads, iMacs, Laptops, Androids and much more have
heralded a new craze in social networking. Students, executives and house wives
have social media as the common factor. Everyone is online making the most out
of Facebook or tweeting some. This is the reason why the SEO company you have
decided to work with or you are thinking of using should know how to tap into
this vast SEO resource. These resources are well known as Social Media
Marketing and SMM in short. It is a very efficient way of making sure a website
has been promoted and noticed by millions of people.
Currently,
this is the most admired and well-liked method in the line of internet
marketing for various reasons. It guarantees a lot of targeted traffic, quality
at that, to your site and does not directly depend on the success or presence
of SERP's. Thus the SEO firm should come up with a creative and efficient
strategy in social media marketing to help the marketer interact with the right
audience to effectively learn a lot about their needs and wants. The strategy
makes use of online marketing in combination with such social media giants as
YouTube, MySpace, Flickr, Digg among others. In fact, this strategy is closely
related to other effective methods in online marketing such as viral marketing,
social media optimization and marketing via word of mouth.
These
SEO strategies are so comprehensive and if they are well utilized, your website
would not only be well known by search engines but also bring handsome revenue
and leads. The SEO company you resort to will determine the success, however.
Tuesday, April 24, 2012
Sciatica Pain Relief - Best Practices
The sciatic is one of the largest nerves within the body allowing sensory
movement on the lower part of it. When there is some disturbance or
irregular compression on the sciatic nerve area, the result is excruciating
sciatic pain.
You will find
affordable and accessible techniques of combating troublesome and excruciating
sciatic pain. Since many people are already affected by this condition, sciatic
pain is now a big global problem. The first point to start your treatment is eating
as much balanced and healthy foods as possible. If you can find a proper diet,
the body will get sufficient and effective nutrients. However, to deal with
sciatic pain directly, the treatment method has to be planned proficiently. Below,
find three best practices used to reduce the excruciating pain easily.
Sciatica
Exercises
Engaging in active
exercises is the first and best method of relieving yourself from sciatic pain.
Avoid bed rest as a way to deal with the pain since engaging in the best
exercises helps to strengthen the muscles of the abdomen and back. Exercises
will also lubricate the discs while helping efficient dispersion of the right
nutrients. Always have sciatic pain diagnosed by a qualified doctor so that the
best exercise routine can be selected.
Yoga
Always keep the muscles
of the body stretched if you spend a lot of time on a chair at work. The first
choice to try out after consulting your physician is choosing yoga as the best effective
treatment for sciatic pain and relief. Yoga will come up with poses requiring
the hips to open up gently leading to needed movement across the back.
Stretches
If you can stretch
right from the knee to the chest, you will find out it is the best stretching
exercises advisable for those after sciatic pain relief. This includes lying on your back, keeping a
knee up towards the chest area and holding the pose for some seconds. Relax and
begin the process once more.
These are not only
effective best practices to deal with sciatic pain but also very easy to
perfect.
Friday, April 13, 2012
Parents Role in Sports Scholarships and Teen Athlete Performance
Teen athletics are a joy to their parents, school and country. Whether in summer or winter athletics, these talented young men represent the country and do a phenomenal job. The United States has always been at the top of medal standings in any Olympic or global athletic competition with most of the gold winners being youthful men and women. On close scrutiny, most of them were successful with sports scholarships, a very crucial area in a teen athlete's life that brings you as a parent and the coach together.
However, if you look at the teen athletes who have made it into the list of the most gifted in any community, it is not their ability that gave them the sports scholarships. There was something more than that. It is called mental toughness and it is nurtured and trained when the teen athlete is still very raw and young, during that time when he or she finds it hard to balance sports and academics. You might have realized some coaches are simply instructing their athletes on playing their sport and the nitty gritties involved.
Technical and tactical skills are taught to condition the young man or woman but mental toughness is usually ignored. If you want your son or daughter to succeed in getting the best of sports scholarships, the teen needs to have ample mental strength, something that also helps in building the grades as well. You will be killing two birds with a single shot, while at the same time giving your child the most important resource that will always be around with him or her for the rest of his life.
Some of the best sports scholarships you crave for your child require the teen to show potential, both in studies and on the field or track, for instance. Your responsibility is not to materialize when the child has won a scholarship or after being approached by a college for the same. The kid might get the coveted scholarship but end up losing his athletes touch due to personal fears. As a parent, you need to work closely with the coach way back before the issue of sports scholarships has even cropped up.
Together, you need to find ways of teaching the kid on how to face his or her fears, achieving goals and overcoming mental barriers that are either limiting or could limit performance. This will allow the teen to fulfill his or her true sports and academic potential. Otherwise, do not ask why your neighbor's son or daughter keeps on becoming a captain or leader of every sport he or she engages in. The teenage is mentally tough and can raise the morale of his or her peers. This is what makes the best sports scholarships a reality. You need to be at the center of it all.
The sports scholarships recruiting process should always be a very exciting time for you as a parent, student-athlete, and the coach. If you start working together right from the time the student is showing signs of a sports talent, the process will definitely be rewarding. There are other critical mistakes as a parent you could make that could cost your child scholarships such as the way you communicate with the coach and lack of knowledge of the recruiting strategy in use. You should be an asset to your gifted daughter or son and the teen athlete will beat the competition.
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