Tier 1 commissioned research through Level 3
Communications sought to find out the current trends manifesting in broadcast
sport viewing with the results suggesting that traditional and typical
broadcast technology has been overtly challenged as the provider of programming
content.
Through the research, the company suggested that a
wonderful storm is already in place due to the core competition between device
makers and content providers as they meet broadband communications that are
available and faster, fueled by sport viewers’ insatiable appetite.
The result, as the firm suggests, is expected to
highly charge the innovation aimed at changing how people view their favorite
stars and games, as well as opportunities to watch sport through multiple
screens offering better and distinct ways of understanding, even taking
pleasure in various contests while viewing.
The interviews were done this year between the month
of May and June via online surveys and email invitations including polled
females and males who view sport online or TV by Redshift Research.
Among the significant findings, experts agreed that
social and immersive experiences are expected to draw viewers to the action
while improving their comprehension. However, the result of the study depicted
disconnect between the current available broadband infrastructure and internet
consumption.
Also, the study suggests that London Olympics 2012
might be the needed catalyst required for some changes on the way people view
and consume sport, with 58% of respondents having suggested that they will be viewing
the Olympics online in comparison to around 49 percent viewing sport on the
internet by that time.
About 46 percent of those interviewed within the age
bracket of 18 and 24 years admitted that Tablets and Smartphones have changed
the way they watch sport.
The study also suggested that internet broadcasting
is currently at par with traditional TV, with 58 percent, more than a half, set
to view the London Olympics online, equal to the number that was set to watch
the games on satellite and terrestrial TV.
While the games have already started and are on the
home stretch, the fact that 95 percent of those within the age bracket of 18
and 24 said they will be viewing the Olympics via the internet just shows where
the future of sport viewing lays.