Links are very important in any
sort of SEO campaign in the digital age. Getting
links usually consumes most of the budget and time in effective SEO strategies.
While onsite optimization is done fairly fast, link building is costly, takes
time and involves a lot of hard work.
Link building involves a lot of
common sense. This is because the most worthwhile and powerful links come from
established and relevant sites, which are hard to find. As you search for these
sites remember ‘no-follow’ and ‘follow’ links. Google came up with ‘no-follow’
links to allow linking without going through PR (page rank).
Theoretically, no
follow links seem to offer any value but it does not mean they should be
avoided. Natural building of links is what Google looks out for, a process
incorporating no-follow links and thus both follow and no-follow links must be
mixed. Focus on getting follow links as much as possible, but do not exclude
no-follow links.
As you build links, remember
search engines respect naturally built links. It is not easy to define the
natural nature of the process but avoid seeking links from irrelevant sites,
which also link to other non-related sites. Obviously, you will be punished for
buying links.
The recent Panda and Penguin
updates by Google have changed the terrain of link building in the digital age
and you must be careful to avoid the Google punishment as well as being
blacklisted by other search engines. The truth is that only Google engineers
understand the quantification and measurement of the most valued links. Avoid
quick fixes and use some logic.
