A
significant number of customers of Web host 123-reg woke up to a rude awakening
back in April when they learned their websites have been deleted. With over 1.7
million sites under its umbrella, the error in 123-reg code proved fatal for a
good number of businesses across the UK, where the company has over 800K
customers. While not many bloggers and web entrepreneurs want to wake up and
find their sites gone, some do take their web hosting for granted. There's some
selective amnesia when it comes to hosting since many forget so fast how
critical web hosting is to their business and online presence. All servers
cannot claim to be similar.
Choosing
the best web host is very critical for any business on the web-one that
guarantees excellent uptime and reliable service. Making it to the top of most
search engine results is the dream of every site due to the exposure and
revenue it brings to a website.
Once
you've selected the perfect domain for your business choose the most excellent
web host. Don’t be lured into a hosting package due to its affordability and
ignore other features critical in choosing the right web host. There’re diverse
reasons why your choice of hosting could affect your rankings on search
engines.
Uptime guarantees
The
worst thing that could happen to a site is for it to get down time and again.
In most cases, website owners hardly realise this fact unless they take the
time to check. On the flip side, customers whom you've worked hard to attract
to your website, just like search engine spiders and crawlers, won't find the
website or be able to access it. In the process the site won’t be effectively
analysed. Actually search engines such as Google flag sites with server issues
affecting the website's search rankings.
Pay
attention to downtime and choose servers that guarantee 99.99% uptime without a
doubt. In such a case the site will never be missed by search engine crawlers
and spiders as well as guests and visitors you would like to convert into
buying customers.
Mind the location of the server
Geo-targeting
is big today and has dripped down to server location. Most of websites
appearing on search results are mostly from the place the search has been made
from. It means that if you're targeting traffic from the United Kingdom and the
site's server is located somewhere in Canada or Australia, the chances of the
site appearing on top of search results are very slim. Be clear about the
customers you're targeting and find a web host with servers from that area to
boost rankings on search engines.
Data connection problems
It's
possible like many others you've come across an internal server error or
connection database failure issue. The problem is usually the web host used and
affects mostly websites with an increase in traffic the server finds hard to
deal with. Evidently, you would like traffic to keep going up but when your web
host can't keep up the server crashes as a higher bandwidth allocated is hard
to maintain. As the downtime goes up, all your search engine optimisation
efforts will be affected, damaging your ranking as well.
Faster page loads better customer
experience
The
web offers everyone lots of options to go with. If your site is taking forever
to load, obviously someone will move to another site and close yours; probably flag
it down never to return due to the appalling experience. Google also takes page
load speed seriously. Websites that load faster give visitors a wonderful
experience, boost their engagement with the site and improve their ranking on
Google. On the flip side, a site with a poor page load will lose its ranking on
search engines equally fast.
Take
some time to research the best web host; not all are equal or the same. The
last thing you want is invest heavily online only to lose it all due to a poor
web hosting service.